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InstagramFour sources, one queue.
Instagram exposes four separate streams through its API: Direct messages, comments under posts and Reels, story replies and reactions, and mentions of your account. All four arrive in one inbox with the customer history attached, and a reply goes back to the source it came from.
Instagram Graph API, Business or Creator account
Where messages come from
What exactly arrives from Instagram
The usual buyer path here: sees a Reel, asks the price in the comments, continues in Direct. All three steps sit on the same customer card.
Direct with the customer historyPrivate messages, story replies and story reactions arrive as one stream: Instagram delivers them as Direct messages. Past orders, language and lead score sit next to them.
Comments under posts and ReelsYou can reply publicly, hide or delete a comment and message the author in Direct at the same time. Spam and links to other shops are hidden by rule.
Mentions of your accountMentions in other accounts' captions, comments and stories land in the queue. That is how you catch a review or a complaint nobody sent you directly.
Publishing every formatPhotos, carousels, Reels and stories go out on schedule through the Content Publishing API. Captions up to 2200 characters, and the link is moved into the first comment automatically.
What the API allows
What Instagram allows
The limits below are not Go&Reply's, they are Meta's rules for the Instagram Graph API. Better to know them upfront than to hit them after connecting.
Read and reply in DirectWorksStory replies and reactions included: Instagram delivers them through the same messaging channel.
Reply to, hide and delete commentsWorksHiding uses Instagram's own mechanism: the author still sees their text, nobody else does.
Publish photos, carousels, Reels and storiesWorksOn a schedule, with crops for 1:1, 4:5 and 9:16 and a first comment for the link.
Pull post and profile insightsWorksReach, impressions, saves and profile taps land in the reports next to the message counts.
Messaging people who never wrote to youWith a limitYou can reply within 24 hours of the customer's message. After that Instagram allows only specific message types, so the thread continues on the customer's reply rather than on a campaign.
Working from a personal profileNot availableMeta does not grant message access to personal profiles. Switching to Business or Creator is free, takes a minute and changes neither followers nor content.
Editing the caption of a published postNot availableThe Instagram Graph API does not allow editing a caption after publishing. That is why text and hashtags are checked before sending, and a fix means deleting and posting again.
Instagram
Business
sarah.kDirectDo you have size S?
creative.studioReelsHow much is it?
fitlifeStoryWhere do I order?
urban.magMentionTagged youThe reply goes back to the same source
Publishing
4:5PostCarouselReelsStories
New collection is liveThe link goes into the first comment
Connecting
The official Meta login
You never type your Instagram password anywhere: Meta itself grants the access and you can revoke it in Instagram settings at any time.
- An Instagram Business or Creator account
- A Facebook page linked to that account
- Admin rights on the account and the page
1Click Connect Instagram and sign in with Facebook
2Pick the account and confirm access to messages, comments and publishing
3The available history is imported and new messages start arriving at once
Access is granted the network's official way and revoked in one click
FAQ
About Instagram
The three questions support gets most often about this network.
Replies go through the official Instagram Graph API for business accounts, which is Meta's sanctioned way to handle messages and comments. The risky pattern is messaging people who never wrote to you, and that is exactly what the Autopilot does not do: it answers incoming messages.
Only what you approved at connection: messages, comments, mentions, posts and insights of that account. There is no access to your personal profile, your friends or Messenger conversations outside the connected page.
On Personal one Instagram account plus one in each of the other seven networks. On Business up to five workspaces and forty accounts in total, so a separate Instagram per brand or agency client.
More networks
They connect the same way
Connect Instagram and see for yourself.
Seven days free, all eight networks available from the start, cancel whenever you like.