Is Go&Reply suitable for an agency?

Yes, on the Business plan: a separate workspace per client, roles for operators and managers, client access and per client reports.

Comparison

Go&Reply vs Hootsuite

Hootsuite is a publishing scheduler and monitoring dashboard. Go&Reply is an AI Autopilot that writes posts, handles direct messages and comments and sorts the inbox by lead score.

Hootsuite has been the default SMM scheduler for a decade. But in 2026 the publishing calendar is hygiene, not work. The real job is inside the inbox: replying to customers, warming up the audience and turning comments into sales. Go&Reply owns this layer, leaving Hootsuite with just the calendar.

Approach

Scheduler vs full Autopilot

In Hootsuite you write every post by hand and pick dates. Go&Reply takes a brand brief once: then AI writes the posts itself, sends them for approval in draft mode and publishes via official APIs. After publication the Autopilot kicks in inside the inbox.

Lead Score

Not likes, leads

Hootsuite shows reach, clicks and mentions. Go&Reply turns the stream into a sales queue right away: every message gets a 0 to 100 score and the team sees who to reply to first. Less dashboard noise, more customers in the CRM.

Platforms

All 8 networks in one inbox

Go&Reply covers Instagram, TikTok, X, YouTube, Telegram, Facebook, Threads and WhatsApp Business in one inbox. Hootsuite supports a similar list, but each feature (AI inbox, Listening, Insights) is a separate paid add on.

Comparison

Feature comparison: Hootsuite vs Go&Reply

Feature	Hootsuite	Go&Reply
AI writes posts	AI assistant only suggests
Auto replies in DMs and comments	Available on expensive tiers
0 to 100 lead score on every message
All 8 networks in one plan	Each channel counts separately
Free trial	30 day trial only	7-day trial on Personal
Entry plan price	from $99 a month	$15 a month all in
Tone of voice adaptation	Manual	Brand brief teaches the model your style

FAQ

Frequently asked questions

Can I use Go&Reply alongside Hootsuite?

Yes. Many teams keep Hootsuite for the publishing calendar and add Go&Reply for the AI Autopilot and Smart Inbox. Most eventually consolidate on Go&Reply because one subscription covers both jobs.

What about post scheduling?

Go&Reply ships with a built in calendar: AI suggests the best hours for your audience and you approve or change them. No separate scheduling app needed.

What about Hootsuite Insights and Listening?

In Go&Reply mention tracking and Smart Inbox are included in every paid plan, no add ons. You see brand mentions in real time and reply right away through the Autopilot.